About Us

About First Choice Renovations

Building Trust Through Quality Craftsmanship

Founded in 2018 by James Edwards, First Choice Renovations Inc. was established to meet the growing demand for reliable, high-quality exterior home services in Rochester, NY, and surrounding communities. With a commitment to excellence, James assembled three specialized crews, each trained to deliver exceptional results across a range of services—from siding installation to exterior painting.

As a fully insured company, we guarantee that every job is completed efficiently, safely, and without risk to the homeowner. We take pride in doing things right the first time—no shortcuts, no surprises.

Our Mission

Where the quality exceeds the expense of building trust through the quality of work. First Choice Renovations are dedicated to providing homeowners with the most professional and efficient experience. Whether you’re in need of siding, windows, doors, or decks we are there for you to make your home more functional, energy-efficient, and charming.

Our Team

Winter FAQs

Does First Choice Renovations offer emergency roof repairs during Rochester winter storms?

Yes! We know Rochester winters don't wait for business hours. We provide emergency leak repairs and tarping throughout Monroe County to protect your home from snow and water damage. Call us at (585) 771-7590 for immediate assistance.

Can you install a new roof in the winter, or do I have to wait until spring?

We can install roofs year-round in Rochester! While asphalt shingles require specific handling in freezing temps to ensure a proper seal, our crews are highly experienced in winter installations. Don't let a failing roof wait until the spring thaw—we can secure your home now.

What should I do if I see large icicles or ice dams forming on my roof?

Large icicles are often a sign of "ice dams," which happen when heat escapes your attic and melts snow on the roof. This water refreezes at the eaves and can back up under your shingles. We offer winter roof audits to check your attic ventilation and insulation to prevent this from damaging your home.

Do you offer roof snow removal or gutter cleaning in the winter?

Yes, we provide professional roof raking and snow removal services. Heavy snow loads can stress your home’s structure, and clogged gutters are a leading cause of winter leaks. We can safely clear your roof and gutters to keep your home protected.

Is First Choice Renovations insured and licensed to work in Monroe County?

Absolutely. We are a fully insured and licensed contractor based right here in Rochester. We’ve completed over 5,000 projects in areas like Greece, Webster, and Pittsford, so we understand exactly what Western New York homes need to survive the lake-effect season.

Do you offer financing for emergency winter roof replacements?

Yes, we understand that a roof emergency can be an unexpected expense. First Choice Renovations has partnered with Reliant Federal Credit Union to offer flexible financing options for our Rochester neighbors.

General FAQs

What exterior home renovation services do you offer in Rochester, NY?

First Choice Renovations, Inc. specializes in high-quality exterior home services designed to improve curb appeal and energy efficiency. Our expert crews provide professional siding installation, roofing, window and door replacement, custom deck building, and exterior painting. Founded by James Edwards in 2018, we serve Rochester and the surrounding communities with a focus on quality craftsmanship.

Why should I choose a "fully insured" renovation contractor?

First Choice Renovations is a fully insured company, which means homeowners are protected from liability during the project. Choosing an insured contractor ensures that the job is completed safely, professionally, and without the risk of unexpected costs, giving you total peace of mind throughout the renovation process.

How do I know if my home needs new siding or just a repair?

Signs that you need professional siding installation include warping, frequent peeling of paint, increased energy bills, or visible mold. Our specialized siding crews can assess your home's exterior to determine if a full replacement is necessary to protect your home’s structural integrity. We prioritize "doing things right the first time" to prevent future water damage.

Can new windows and doors really lower my energy bills?

Absolutely. Modern window and door replacements are designed with advanced insulation properties. By removing old, drafty fixtures and installing energy-efficient models, we help Rochester homeowners significantly reduce heating and cooling costs while making the home more functional and charming.

What makes First Choice Renovations different from other Rochester contractors?

Our mission is where "quality exceeds the expense." Unlike general handymen, James Edwards has assembled three specialized crews, each highly trained in their specific trade (siding, roofing, or decking). This niche expertise ensures a level of craftsmanship and efficiency that generalists simply can’t match.

Do you offer financing for large exterior renovation projects?

Yes! We understand that roofing or siding replacement is a significant investment. To make your dream home more accessible, First Choice Renovations offers financing options. This allows you to start your project immediately—improving your home’s value and safety—while paying in manageable installments.

How long does a typical exterior renovation project take?

Project timelines vary based on scope, but our specialized crews are trained for maximum efficiency. A standard siding installation or deck build typically takes a few days to a week. During your initial consultation, we provide a clear timeline because we believe in a professional experience with "no shortcuts and no surprises."

Are your exterior painting services durable enough for New York winters?

Yes. Our exterior painting process is specifically tailored to withstand the harsh Rochester, NY climate. We use premium materials and rigorous surface preparation to ensure the finish resists peeling and fading, protecting your home’s exterior through every season.

Can you help with custom deck design and construction?

Definitely. Our deck builders focus on creating outdoor spaces that are both functional and beautiful. Whether you want a space for entertaining or a quiet retreat, we use high-quality materials to build custom decks that stand the test of time and enhance your backyard's usability.

How do I get an estimate for my home renovation project?

Getting started is easy! You can request a free quote directly through our website or call us at (585) 771-7590. We are open Monday through Sunday from 8:00 AM to 7:00 PM to discuss your project, evaluate your needs, and provide a transparent, professional estimate.